Completely Bare, the waxing and laser hair removal salon founded by former Real Housewives of New York City star Cindy Barshop more than 16 years ago, has rebranded and is under new management after it was revealed that the 50-year-old is busy focusing 'on other projects.'
The New York-based salon, which Ms Barshop opened in 1998, announced the re-vamp on December 5, unveiling its new name - Spruce & Bond - as well as a new website and logo.
Justin Joffe, CEO of the newly re-launched chain, told The Daily Mail that while Cindy is no longer a part of the day-to-day management team, she will still take an active interest in the running of the salons.
'Cindy was the visionary for our brand and created the foundation that we are leveraging to scale nationally,’ he said.
'As our company re-launches as Spruce & Bond, a new management team has taken over day to day operations as Cindy is exploring other ventures, but she is very excited about the re-launch and for Spruce & Bond's future.'
The salon, which previously offered a wide variety of beauty treatments from 'vajazzling' to 'vattoos' (temporary tattoos in the bikini area), is now offering a streamlined selection of services and will focus only on waxing, laser hair removal and brow treatments.
Spruce & Bond's new management team has also simplified its pricing; a signature bikini wax will cost $75, laser removal is $1500 and a brow shaping session is $50, compared with the $225 a 'Foxy Bikini' (in which real fox fur was applied to the bikini area) previously cost.
The company, which currently has three locations in Manhattan and one in Westchester, will also open six new outposts in the next 18 months.
Photo Credit: Bravo
The New York-based salon, which Ms Barshop opened in 1998, announced the re-vamp on December 5, unveiling its new name - Spruce & Bond - as well as a new website and logo.
Justin Joffe, CEO of the newly re-launched chain, told The Daily Mail that while Cindy is no longer a part of the day-to-day management team, she will still take an active interest in the running of the salons.
'Cindy was the visionary for our brand and created the foundation that we are leveraging to scale nationally,’ he said.
'As our company re-launches as Spruce & Bond, a new management team has taken over day to day operations as Cindy is exploring other ventures, but she is very excited about the re-launch and for Spruce & Bond's future.'
The salon, which previously offered a wide variety of beauty treatments from 'vajazzling' to 'vattoos' (temporary tattoos in the bikini area), is now offering a streamlined selection of services and will focus only on waxing, laser hair removal and brow treatments.
Spruce & Bond's new management team has also simplified its pricing; a signature bikini wax will cost $75, laser removal is $1500 and a brow shaping session is $50, compared with the $225 a 'Foxy Bikini' (in which real fox fur was applied to the bikini area) previously cost.
The company, which currently has three locations in Manhattan and one in Westchester, will also open six new outposts in the next 18 months.
Photo Credit: Bravo