"It's a fun way for anyone to have fun with fashion, to complement their face or their wardrobe," she explains.
Her decision to start an eyewear brand was, in part, inspired by her fans who always ask about her look.
"I get a lot of feedback from the fans [who ask] 'Where did you get your glasses?'" she says. "I decided I would partner with Eye Candy creations and Menizzi eyewear in Italy. It just made sense."
The eyewear line is just the beginning, she adds.
"I like to do things that are organic to Cynthia Bailey," she says. "Accessories in general. I'd love to do a complete accessories line. The first thing I'm coming up with is sunglasses, then we'll do clear lenses. The frames are amazing and you can put your prescriptions in the frames.
Photo Credit: Bravo