The first two episodes had a 0.4 rating, which means 0.4 percent of people ages 18 to 49 tuned in. The third episode had a 0.3 rating.
Lara Spotts, head of development at Bravo, told the Observer before the series premiered that Dallas felt like a natural addition to the Housewives franchise.
“We felt like we were very coastal. A lot of our shows were in New York and LA. We’d fished around in Miami a little bit, but our audience didn’t really connect with the people we found," Spotts said.
"Dallas seemed like a really exciting and unexpected city to find Bravo-type personalities," Spotts said. "What that means is we look for people who obviously are larger than life, who typically don’t have a filter — they have a sophisitication and sometimes even their own lexicon, their own way of speaking — and we found that in Dallas."
She added that the Dallas Housewives cast is made up of comedians, loyal friendships, a fallen hero — everything Bravo looks for in a cast.
“When you watch this series, you think, 'I wanna live with them for the next five, six, seven seasons.'”
While the Dallas installment suffers in the ratings department, the same can't be said for The Real Housewives of Potomac, which also debuted this year.
RHOP had a 0.9 rating for its premiere episode and then a 0.7 and 0.8 for number two and three, respectively. Rick Porter, editor of TV By The Numbers, says The Real Housewives of Atlanta is the highest-rated show in the franchise. (The show's April 10 episode had a 0.7 rating.) So it helps that Potomac trails Atlanta in Bravo's lineup, and on higher-viewed Sundays instead of Mondays.
I think in order for Bravo to save RHOD, they need to change the show's time-slot to an earlier time, like around 8pm or 9pm. Also, make sure to DVR the show to help the show's ratings.
The Real Housewives of Dallas airs Monday nights at 10/9c only on Bravo. For International TV Listings click here!
Photo Credit: Bravo