via Official Press Release
Revolutionary Australian beauty brand Wrinkles Schminkles held its official launch event with a fundraising cocktail party in support of the Victor Chang Cardiac Research Institute.
The official launch event had a decidedly ‘Sydney Housewife’ theme as it was hosted by Wrinkles Schminkles’ Victoria Rees – recently cast as one of The Real Housewives of Sydney. Held at the Joh Bailey salon in Australia, the event was also filmed for an upcoming episode of The Real Housewives of Sydney, to be aired in the US early next year.
Guests included fellow Real Housewives of Sydney cast: Melissa Tkautz, Maddy Samaei, Krissy Marsh and Nicole O’Neil as well as Skye Leckie, Lizzie Buttrose, Tali Kock, Isabella Lucas, Jacqueline Gazelle and Wrinkles Schminkles founder Gabrielle Requena.
The beauty launch also included a charity component, in which Wrinkles Schminkles donated all proceeds from products purchased on the night to the Victor Chang Cardiac Research Institute. Pledges may still also be made via the Victor Chang Cardiac Research Institute donation page.
Wrinkles Schminkles founder, Gabrielle Requena explains:
“Rather than a standard launch event we decided to give something back and since our hero product, the Chest Smoothing Kit, is heart shaped and based on medical principles, we thought it was a perfect link into the Victor Chang Cardiac Research Institute.”
“The VCCRI raises funds for women’s heart health, which is the biggest killer of women in Australia with one Australian woman dying every hour,” Requena added.
About Wrinkles Schminkles
Wrinkles Schminkles has a core range of 100% Medical Grade Silicone Pads to treated wrinkles overnight, while you sleep. They target the parts of the body that tend to show the signs of aging – the chest, décolleté, décolletage, neck and, of course, the face. Simply peel, stick and sleep for smooth, wrinkle-free skin.
The Real Housewives of Sydney is set to premiere in early 2017 on Foxtel's Arena.
Photo Credit: Foxtel/Wire Image